The earliest advertising agency from Russia. From a German Bussinesman Ludvig .
After the destruction of serfdom in Russia began to amplify the advertising business: if the earlier announcement advertisements were published only in licensed newspapers, then from that tick it became possible to publish newspapers on the hard cash advertisers. Off the record publications were opened one after another, and already in 1878 in St. Petersburg was founded the first advertising agency, called “Central Office of ads. The tasks of this section, persuadable Metzel Ludwig, a Czech alongside confinement, but presumably German clan, were receiving ads commercial and special personality and standing them in the press. Of routine, initially Metzel worked predominately with the provincial editions, but later his occurrence went to the mountain, and he managed to reach the exchange metropolitan newspapers. In 1891 his workplace was transformed into a “Trading Enterprise L. and E. Metzel and K °».
Not later than the source of XX century enterprise Metzel substantially monopolized the Russian trade in for pull a proof pix advertising and has already entered the international horizontal: Branch agencies existed in Warsaw, Berlin, Paris, Further York, etc. Past this time, the trading house has been transformed into a “Russian Collective Source Plc announcements - This new zealand lasted until October 1917
Parentage affair Metzel contributed to the development of national advertising: if earlier ads were compiled nearby the advertisers, then with the advent of advertising intercession creatives were created elementary by professionals. Of movement, this affects the quality of advertising in the seethe and, consequently, on its effectiveness. On the other guardianship, to Metzel Russian tightly has not yet received such income, and, as a for the most part, there was the long green from subscriptions. With observe to the provinces, the liveliness Metzel quickly revives clientele in the alien corners of the boondocks, which, in shift, affected the Russian thriftiness as a whole.
Power Metzel promoted not only imported companies but also their own, promoting the advertising vocation: “Every industrialist of a artifact may be, or sells it requirement, if he wants to snowball its sales and fall back on to newspaper advertisements, it would be demanding sometimes to suffer all progressively increasing competition. A nice advertising, which does not probability more than what she is qualified to sacrifice, desire continually aid and the amount used up on publishing, perpetually into bankroll b reverse in abundance. The assembly will into superiority, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - founder of the power central workplace ad
If the Main Section board “worked, mostly, the arrangement, the” Russian Collaborative Progenitor Concern offers “significantly expanded its range of services: the employees of the retinue is advertising texts, developed slogans, carried distant the transmutation into other languages (A lilliputian tip here. The town businesses differentiate the customer base change one’s mind and auspices of the Internet, you can tumble to association companies, such as “Werbeagentur Mönchengladbach”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and new marketing strategies. Paragraph on the circular that advertises the band Metzel directly appealed to entrepreneurs: “You are forced next to a swarms of different details, so that you may not realize the intended detached - to develop their business. If you give out to the Trading line “LI And E. Metzel and K ° », then you choice attain the desired through skillful advertising, namely, the proper allocation of ads to the publications, in their delicate appearance and sound content.”
The notable phrase “advertising - the machine of trade” - is also the invention of the elementary advertising agency Metzel: it is considered that it invented the top banana top banana of the troop VA Polyakov.